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2026 Big C Extra Pattaya Remodeling: Complete Store Guide

Big C Extra Pattaya

Thailand TAP
Origin Thailand
Since its acquisition by Thailand’s TCC Group (BJC) in 2016, it has become a fully Thai-owned brand.
Features It offers a richer lineup of imported foods and appliances compared to regular Big C stores, aiming for “Everyday Low Prices.” It is a one-stop shopping destination equipped with restaurants, pharmacies, and other amenities.
Background Story Former French ‘Carrefour’ stores were acquired and reborn as the ‘Extra’ tier, utilizing the advantages of warehouse-style stores. (Big C = Customer + Big satisfaction)
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3BROTHERS

Thailand TAP
3BROTHERS
Origin Thailand
A local beauty & lifestyle platform that uniquely combines pharmaceutical expertise with high-quality curation.
Features 100% Authentic: A strict guarantee system that ensures all products are genuine.
Value for Money: Competitive and reasonable pricing policies for savvy shoppers.
One-Stop Shop: A diverse range of products covering everything from premium cosmetics to daily lifestyle essentials.
Success Story Founded by actual brothers working in harmony, this brand blends pharmaceutical knowledge with a trendy aesthetic. Built on a foundation of honest products and fair prices, it has rapidly grown into a beloved “Beauty Paradise” among Thailand’s younger generation.
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S&P

Thailand TAP
S&P Restaurant
Origin Thailand
Founded in Bangkok in 1973, S&P has grown into a global powerhouse with over 500 outlets worldwide.
Features All-in-One Dining: A comprehensive food service provider offering Thai cuisine, Western dishes, a premium bakery, and a café.
Diverse Portfolio: Operates prestigious sub-brands including BlueCup Coffee, Patara, and Maisen.
Core Philosophy: Driven by the values of Quality, Value, and Virtue.
Background Story The journey began as a small ice cream parlor in Bangkok in 1973. By successfully tapping into the demand for premium bakery items and gift cakes, S&P became a market leader. Today, under the motto “Healthy Family, Happy World,” it remains one of Thailand’s most trusted household names.
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Shinkanzen Sushi

Thailand TAP
Shinkanzen Sushi
Origin Thailand
A purely Thai-local brand created and developed by university students, offering a fresh reinterpretation of Japanese sushi for the Thai market.
Features Unbeatable Value: Incredible affordability with prices starting at just 11 Baht (approx. $0.30) per piece.
Speed & Innovation: Efficient service as fast as a “Shinkanzen” (Bullet Train) and a strategy focused on fusion sauces tailored to local tastes.
Background Story In 2015, two Thammasat University students self-taught themselves the art of sushi making and started a small market stall. Their passion for high-quality, accessible food led to a major investment from Central Group (CRG) in 2022, skyrocketing the brand into a prominent nationwide chain.
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Hachiban Ramen

Japan TAP
Hachiban Ramen
Origin Japan (Origin)
It holds the overwhelming #1 market share in the Thai ramen industry, becoming a beloved household name across the country.
Features The Signature ‘8’: Iconic fish cakes (Kamaboko) branded with the number ‘8’ served on every bowl.
Healthy Choices: Famous for its vegetable-rich ramen bowls and localized menus like the spicy Tom Yum Ramen.
Background Story Launched in 1967 as a small shop along National Highway 8 in Japan. The lucky number ‘8’ symbolizes infinite development. Since expanding to Thailand, it has grown into a massive chain with over 150 locations, known for its consistent quality and affordable prices.
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Fuji Restaurant

Thailand TAP
Fuji Restaurant
Origin Thailand (Thai Origin)
Established in 1982, it stands as the standard-bearer for Japanese dining culture in Thailand.
Features Iconic Branding: Recognizable green logo symbolizing purity and freshness.
Premium Sets: Renowned for its neatly arranged set meals and its signature ‘Fuji Green Tea,’ which has become a separate hit product in the retail market.
Background Story Founded by the Tanaka Group in collaboration with Japanese experts, Fuji pioneered the Japanese dining scene in Thailand. Through a strategy of meticulous localization for Thai palates, they successfully established the nationwide consumer formula: “For quality Japanese food, choose Fuji.”
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Santa Fe Steak

Thailand TAP
Santa Fe Steak
Origin Thailand
Launched in Bangkok in 2003, Santa Fe Steak is a premier local Thai brand known for delivering high-quality steaks at exceptional value.
Features Train-Travel Theme: Unique interior inspired by classic railway journeys, symbolized by the iconic ‘Bell’ in the logo.
Unbeatable Value: Offers delicious meals in the 100–300 Baht range with a wide variety of versatile combo options.
Success Story Founded to capture the romance of the American Santa Fe Railway, the brand saw explosive growth after being acquired by Singha Corporation in 2019. Utilizing powerful corporate backing, it has become an essential dining landmark in almost every major shopping mall across Thailand.
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Mister Donut

Thailand TAP
Mister Donut
Nationality & Operations USA (Origin) → Japan (Lead) → Thailand (Local Ops)
Founded in 1955 in Boston, USA. While Dunkin’ dominates the West, Mister Donut became an Asian icon under Japan’s Duskin Co. In Thailand, it is expertly managed by Central Restaurants Group (CRG).
Brand Highlights Pon De Ring: The signature “mochi-like” chewy texture made with tapioca starch.
Thai Localization: Creative menus like “Sushi Donuts” and seasonal fruit toppings (Mango, Durian).
Supreme Accessibility: The #1 donut chain in Thai hypermarkets like Big C, making it a go-to treat for shoppers.
Success Story Founder Harry Winokur was actually the brother-in-law of Dunkin’ Donuts’ founder! After a business split, he created Mister Donut in 1955. Though it eventually merged with Dunkin’ in the US, its legacy flourished in Asia through Japan’s emphasis on “polite service” and “high quality,” making it Thailand’s most beloved donut brand.
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Food Avenue

Thailand TAP
Food Avenue
Origin Thailand
A premium in-house food court brand operated by BJC under the TCC Group, specifically developed for the Big C Extra retail chain.
Features Modern Ambience: Sophisticated, cafe-like interior design offering a clean and hygienic casual dining experience.
Curated Selection: A unique “Street Food Curation” that gathers famous local stalls from across Thailand under one roof.
Background Story Food Avenue is Big C’s ambitious project that evolved from the acquisition of Carrefour’s European-style cafeterias. It was redesigned to offer shoppers the vibrant experience of exploring a diverse “avenue of street food” while enjoying the comforts of a modern dining hall.
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Inthanin Coffee

Thailand TAP
Inthanin Coffee
Origin Thailand
A purely local Thai coffee brand under the state-owned energy giant Bangchak (BCP).
Features Eco-Friendly Pioneer: Thailand’s leading “Eco Cafe” using 100% biodegradable cups.
Premium Sourcing: Known for organic coffee beans from Chiang Rai and popular collaborative specialty drinks with ‘All Coco’.
Background Story Named after a native Thai flower, it began as a rest-stop facility for gas stations. It has since evolved into a mainstream urban brand, gaining widespread popularity for its commitment to high-quality flavor and environmental sustainability.
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Mc Jeans

Thailand TAP
Mc Jeans
Origin Thailand
Founded in Bangkok in 1975, Mc Jeans is the flagship brand of Mc Group, a major fashion giant listed on the Stock Exchange of Thailand (SET).
Features Perfect Asian Fit: Designed specifically for Asian physiques, offering superior comfort and style at an unbeatable price.
Iconic Symbol: Recognized by the signature ‘Bodhi leaf’ embroidery on the back pockets and its timeless indigo blue wash.
Background Story The brand’s roots go back to the famous ‘Sin Chai Hua’ laundry in the 1970s. Leveraging decades of expertise in washing and dyeing techniques, they launched their own denim line in 1975. For 50 years, it has remained the undisputed king of the Southeast Asian denim market.
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Pang Siam

Thailand TAP
Pang Siam
Origin Thailand
A historic local brand dating back to 1972, Pang Siam is a traditional Thai bakery currently operated by the Siam Food Family Group.
Features Retro Vibe: Charming retro-style packaging and traditional Thai breads filled with Pandan or Thai Tea custard.
Local Favorite: Their signature “Kanom Pang Pang” is a must-try, highly popular among locals for its amazing 20–40 Baht value.
Background Story Pang Siam began as a small family business in a market alley on the outskirts of Bangkok in 1972. For over 50 years, they have adhered to a secret preservative-free recipe, blending traditional Thai flavors with modern packaging to maintain their value as the “Bread that embodies Thai authenticity.”
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Baron’s Bar

Thailand TAP
Baron's Bar
Origin Thailand / European Concept
While based in Pattaya, this local brand captures the authentic essence of British and German pubs through its meticulously curated menu and atmosphere.
Features The Shopper’s Retreat: A perfect oasis for relaxation located right within the hypermarket, featuring an extensive lineup of imported draught beers.
Authentic Grill: Specializes in traditional Western cuisine, including premium steaks and hearty sausage platters tailored to expatriate tastes.
Success Story Reflecting its name, ‘Baron,’ the bar was established with a philosophy of treating every guest like royalty. Originally conceived to soothe the nostalgia of European expats in Pattaya, it has successfully occupied a niche as a premium lounge within a retail environment.
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Chester’s

Thailand TAP
Chester's
Origin Thailand
Founded in 1988, Chester’s is a purely local Thai brand operated by CP Foods, the food division of Thailand’s largest conglomerate, the CP Group.
Features Grilled Chicken Specialist: Focuses on tender, flavorful grilled chicken as a healthier alternative to traditional fried fast food.
Rice Culture Pioneer: Successfully integrated Thai rice culture into the fast-food model through its signature ‘Grill Chicken Rice.’
Universal Appeal: Known for its special soy-based sauce that pairs perfectly with rice, offering a taste profile remarkably similar to modern “Chibap” concepts.
History CP Group, Thailand’s largest poultry producer, strategically created the brand to showcase their high-quality ingredients directly to consumers. While it initially followed a Western model, the brand pivoted to focus on Thai-style ‘Chicken + Rice’ sets, eventually growing into the beloved national icon it is today.
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Café Amazon

Thailand TAP
Café Amazon
Origin Thailand
A purely Thai local brand operated by OR under the state-owned energy enterprise PTT. Boasting the highest number of stores in the country, it is known as the “Starbucks of Thailand.”
Features Urban Jungle: Living up to its “Taste of Nature” slogan, stores are filled with lush greenery to create a rainforest-like retreat.
Exceptional Value: Large-sized beverages offered at roughly half the price of major global coffee chains.
Bold Thai Flavors: Signature rich and sweet profiles, such as the condensed milk-based “Amazon Signature,” perfectly suited to Thai palates.
Background Story Launched in 2002 to transform gas stations into genuine “rest areas for drivers” with the freshness of the Amazon rainforest. Just as the Amazon provides oxygen to the world, the brand aimed to provide vitality to customers. Today, it has grown into a national icon by ensuring quality through sustainable partnerships with coffee farmers in Northern Thailand.
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MK Restaurant

Thailand TAP
MK Restaurant
Origin Thailand
Founded in 1986 in Bangkok, MK is a purely local Thai brand that has evolved into a global culinary icon, now operating in several international markets including Japan and Vietnam.
Features Healthy Dining: Committed to the philosophy that “Food is Medicine” by serving only the freshest vegetables and highest quality ingredients.
The MK Dance: Diners are treated to a joyful synchronized performance by the staff at specific times throughout the day.
Signature Specialties: Beyond the Suki, the “Roasted Duck” and “Jade Green Noodles” are legendary must-try dishes for every visitor.
Background Story The brand originated from a small restaurant in Siam Square opened by Mrs. Makong (MK) in 1962. In 1986, it was transformed into Thailand’s first modern Suki specialty house using innovative electric pots. By establishing a culture of warm family gatherings around a communal pot, MK rose to become the nation’s most trusted restaurant chain.
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Dairy Queen

USA TAP
Dairy Queen
Origin USA
Founded in Illinois, USA in 1940. Today, it is a global dessert powerhouse and a subsidiary of Berkshire Hathaway, led by Warren Buffett.
Features The Blizzard®: Famous for its “Upside-down” service performance, proving its thick and creamy texture.
Incredible Value: A local favorite in Thailand, offering quality treats at affordable prices starting around 35–50 Baht.
Thai Specialties: Regularly launches exclusive local flavors like Mango Sticky Rice and Durian Blizzard.
History In 1938, John Fremont McCullough discovered that soft-serve ice cream tastes best when it’s slightly “soft,” leading him to open the first Dairy Queen. Since entering Thailand in 1996, the brand has become one of its most successful markets outside the US by blending American heritage with local Thai tastes.
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KFC

USA TAP
KFC
Origin USA
Born in Kentucky in 1930, KFC is a global icon now under the umbrella of Yum! Brands, serving millions of fried chicken fans worldwide.
Features Local Thai Menu: Offers unique spicy chicken rice bowls (Khao Yam Zap) that are a massive hit with locals.
Egg Tart Haven: Surprisingly, KFC Thailand is famous for its high-quality egg tarts, often outshining dedicated bakeries.
Wingz Zabb: Crispy, spicy wings seasoned with a distinct Thai spice blend—a legendary menu item highly recommended for travelers.
Background Story Founder Colonel Sanders famously started his franchise at age 65 after being rejected 1,008 times. The “Colonel” is an honorary title bestowed upon him, and his iconic white suit and smile remain global symbols of warm hospitality and legendary flavor.
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Potato Corner

Philippines TAP
Potato Corner
Origin Philippines
A global brand born in the Philippines in 1992. In Thailand, it gained explosive popularity through trendy marketing led by famous actor “Peach Pachara,” who holds the local franchise rights.
Features Cooked to Order: Fries are fried fresh upon ordering, ensuring an unbeatable crunch that never feels soggy.
Addictive Seasonings: Signature flavors like Cheese, Sour Cream, and BBQ are shaken onto the fries in their iconic cups.
Flexible Sizes: A wide range of options from “Large” (perfect for one) to massive “Giga” and “Tera” sizes for sharing.
History In 1992, four friends in the Philippines created this brand to offer a snack that was “easy to carry and eat while shopping.” Starting from a small hallway cart, its unique seasonings became a global sensation, leading to over 1,000 stores worldwide. In Thailand, it has been reborn as an icon of hip, premium snack culture.
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Swensen’s

Thailand TAP
Swensen's
Origin Thailand
While it started in San Francisco in 1948, the franchise is now owned by Thailand’s “Minor Food Group.” It has become a quintessential national brand, making Thailand the company’s most successful market in the world.
Features Sundae Specialists: Famous for its elaborate “Ice Cream Meals” featuring premium toppings, syrups, and artistic presentation.
Seasonal King: Renowned for its limited-edition local hits, most notably the “Mango Sticky Rice Ice Cream” served during the Thai summer.
Heartfelt Service: Famous for its complimentary iced water service, provided immediately and refilled attentively for every guest.
History Founded by Earle Swensen, who learned the craft of ice cream making while serving in the Navy during WWII. While it originated in San Francisco, its transition into a “special space for families and couples” led to massive success in Thailand, where it firmly holds the #1 market share in the ice cream industry.
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Pranakorn Boat Noodle

Thailand TAP
Pranakorn Boat Noodle
Origin Thailand
A purely local brand that started near the Victory Monument in Bangkok—the “Holy Land” of boat noodles. It is a successful model of modernizing traditional street food into a major mall franchise.
Features Small Bowl Culture: Incredible prices at around 16–20 Baht per bowl. Half the fun is stacking up the empty bowls as you eat!
Authentic Nam Tok: A deep, savory broth thickened with pork blood, providing that signature “boat noodle” umami flavor.
The Perfect Finish: Don’t miss the ‘Khanom Thuay’ (Thai coconut pudding) placed on the tables—it’s the essential dessert to cool down the spicy kick.
History In the past, noodles were sold from small boats along the canals. Vendors served tiny portions to prevent the broth from spilling as the boat swayed. Pranakorn has preserved this traditional serving size while creating a comfortable, air-conditioned dining experience that is now loved all over Thailand.
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Black Canyon

Thailand TAP
Black Canyon
Origin Thailand
Founded in Bangkok in 1993, Black Canyon is a premier Thai local brand that has successfully expanded across Southeast Asia and the Middle East, showcasing the quality of Thai coffee on a global stage.
Features Coffee & Eatery: Offers a unique combination of premium specialty coffee and a professional full-service menu covering both Thai and Western cuisines.
High-Quality Arabica: Uses top-tier coffee beans carefully cultivated in Northern Thai plantations to deliver a fresh and deep flavor profile.
Award-Winning Heritage: Boasts numerous awards, including “Best Thai Brand,” and leads the industry in eco-friendly and sustainable management.
Background Story The brand name is derived from a historic coffee plantation and mining region in Northern Thailand known as “Black Canyon.” Launched in 1993 when cafe culture was still emerging, it pioneered the concept of a multi-purpose dining space. Their early partnership with PTT gas stations helped define the nationwide “gas station cafe” culture that remains a staple of Thai travel today.
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SE-ED Book Center

Thailand TAP
SE-ED Book Center
Origin Thailand
Founded in 1974 and operated by ‘SE-EDUCATION Public Company Limited’ (listed on the SET), this is a purely local brand. It is the dominant #1 bookstore chain with hundreds of locations across Thailand.
Features Empowering Knowledge: An education-focused bookstore aiming to raise literacy and educational standards across Thailand.
Supreme Convenience: A staple in major hypermarkets like Big C and Lotus’s, making it the most accessible bookshop for locals.
Diverse Curation: Beyond a vast collection of children’s books, language learning, and IT resources, it’s a great spot to shop for cute Thai stationery.
Background Story The brand was born in 1974 as an engineering design firm founded by ten Chulalongkorn University graduates looking to spread technical knowledge. While they started as a tech magazine publisher, their desire to distribute knowledge directly to the public led them into the retail book business, evolving into the educational giant they are today.
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Watsons

Hong Kong TAP
Watsons
Origin Hong Kong
Founded in Hong Kong in 1841, Watsons is the world’s largest international health and beauty retailer. It is currently operated by the A.S. Watson Group, a subsidiary of the global conglomerate CK Hutchison Holdings.
Features Private Brand (PB): Offers a strong lineup of cost-effective exclusive products, including premium cotton pads, vitamins, and skincare.
Thai Shopping Essential: A one-stop shop for local beauty favorites popular with tourists, such as “Yadom” (inhalers) and Pond’s Magic Powder.
Bold Promotions: Famous for its unique and practical events, most notably the “Buy 1, Get the 2nd for 1 Baht” promotion.
Background Story The brand originated from the “Hong Kong Dispensary,” established in 1841 to provide free medical services to the poor. In 1858, British pharmacist Thomas Watson took over management, solidifying the current name. It has since evolved from a humble pharmacy into a retail giant leading beauty trends across Asia.
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Boots

UK TAP
Boots
Origin United Kingdom (UK)
Founded in Nottingham in 1849, Boots is a historic pharmacy-led health and beauty chain. It is currently a key pillar of the global giant Walgreens Boots Alliance.
Features No.7 Cosmetics: Home to the world-famous No.7 skincare and beauty line, developed exclusively at their UK headquarters.
Pharmacy Expertise: Renowned for professional healthcare services with licensed pharmacists often available for expert advice.
British Curations: A delightful selection of imported British snacks and chocolates that are hard to find in local Thai markets.
Background Story The story began in 1849 when Nottingham bookbinder John Boots opened a small herbalist shop to help the working class. His son, Jesse Boots, revolutionized the business by introducing transparent medicine pricing and developing in-house products, eventually turning it into the largest pharmacy chain in the UK.
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Konvy

Thailand TAP
Konvy
Origin Thailand
A purely local enterprise founded in Bangkok in 2012. After dominating the online beauty e-commerce market, Konvy has expanded into physical stores to become a leading force in the Thai beauty retail scene.
Features Thailand’s “Olive Young”: A curated multi-brand shop where you can find the trendiest K-Beauty and Thai indie brands all in one place.
100% Authenticity: Known for its strict “No-Fake” policy, earning a massive, loyal following across both digital and physical platforms.
Data-Driven Selection: Uses a smart system to analyze online sales data, ensuring only the most popular and trending items are featured in-store.
Background Story Inspired by the success of e-commerce in other markets, Konvy was launched to capture the untapped potential of Thailand’s digital beauty landscape. By first building a powerful online presence, the brand used a unique “reverse-O2O” strategy, moving from the web to prestigious shopping malls based on massive accumulated consumer data.
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Suki Teenoi

Thailand TAP
Suki Teenoi
Origin Thailand
A purely local brand that started in Bangkok in 2018. It is currently the fastest-growing All-You-Can-Eat Suki chain in Thailand, winning over customers with chic interiors and disruptive pricing.
Features Late-Night Paradise: True to its name, most branches stay open until 5 AM, making it the ultimate destination for late-night cravings for both locals and travelers.
Insane Value Buffet: Enjoy unlimited high-quality beef, pork, and seafood for 2 hours at the stunning price of just 219 Baht (plus tax/refills).
Smart Service: Utilizes a mobile QR ordering system to provide incredibly fast and efficient service despite the massive crowds.
Background Story Founded by young entrepreneur Natamon, who targeted a specific gap: “Hotel-grade hygiene at street-food prices.” The brand mascot, an ‘Owl,’ represents the goal of providing vitality to those studying or working late into the night. This mission turned Suki Teenoi into a “Late-Night Mecca” for Thailand’s youth.
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Big C Official Website

Thailand TAP
Origin Thailand
Founded in 1993, Big C is Thailand’s leading hypermarket brand. It is currently operated by the TCC Group (BJC), one of the largest retail conglomerates in the country.
Features The official website allows users to shop online, request delivery services, and browse real-time promotions and discount catalogs. It features robust English language support, making it easy for international residents and tourists to compare prices and check stock before visiting.
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Pattaya Travel Wishes

View Closing Remarks TAP

We have explored the essential information and
charming brands of Pattaya Big C Extra together.

We sincerely hope you have a fulfilling time enjoying
local flavors and culture beyond just a simple shopping trip.

We are always cheering for your refreshing journey in Thailand!

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